Mercedes-Benz A-Class / #CoolModeOn

Advertising & Advergame campaign for the new Mercedes-Benz A-Class.

“Classe A Cool Mode On” is the new prize competition of Stefauto Spa active from 16 December 2015 to 31 January 2016. The official Mercedes-Benz sales and service dealership in Bologna have decided to use Instagram to convey its initiative.

The game mechanics
To participate in the prize competition, in fact, users must connect with Stefauto’s Instagram profile and follow the “tags” available as their choice. Competitors will have to come across a real treasure hunt to win the prizes at stake: they will need to find some special posts, enriched in the description by links to connect to request free instant prizes.